Discover psychological and neurological persuasion techniques and learn to apply them in a brain-friendly way.
Everyone makes irrational decisions. Most of us, for example, would prefer to receive 100 euros right now rather than 110 a week from now. But why is that?
In the last years, there has been extensive scientific research into the psychological processes that bring about such decisions. Numerous techniques have been developed to influence those processes (and thus the decisions) of others. Many of these techniques can be learned by anyone.
During this workshop, you will learn about the science behind brain-friendly influence and persuasion. You will learn about:
- How the brain’s subconscious processes work
- Which techniques for influence are essential
- How you can have enormous impact on another’s behaviour by simply changing the words you use
- How to apply apply these techniques in your own life.
As former world champion debating, Lars Duursma is a sought-after speaker and moderator. He has helped CEO’s, politicians and TED-speakers to bring their messages more persuasively, and has appeared as expert in newspapers, the NRC Handelsblad and on TV. In 2008 and in 2012, Lars campaigned for Barack Obama
Date: April 13th, 19:00 – 23:00